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Skincare basics for men

Meet LUMI MEN skincare products, a true power of nature with masculine freshness! Be sure to let your gentlemen know about it!

Traditionally, all LUMI products are UNISEX, designed for men and women. #lumiexperience 

Let’s go over the specifics of men’s skincare and offer recommendations from LUMI’s skin experts. You will find out the following:

Understanding male skin

There is a strong connection between skin health and general health. The skin is the largest human organ, and it protects us from the harmful effects of the environment, such as UV radiation, pathogens, and chemicals. The skin’s functions are similar, regardless of gender. Still, gender, individual habits, and skin condition are important when choosing the best skincare routine.


How to get started with a skincare routine as a man?

Cleaning your face should not leave you feeling dry. The complexion should be clear but not feel tight. Look for products with hydrating ingredients like vegetable oils or hyaluronic acid and exfoliating agents like lactic acid. Cleansing your face should remove dead skin cells to avoid clogged pores. Dead skin cells are like lids on the pores. And it causes pimples, comedones (blackheads), and ingrown hairs.

Depending on the skin type, we recommend moisturising cleansing milk for dry, normal, or combination skin. Or Tundra AHA-BHA cleansing milkfor problematic, acne-prone skin, inflamed skin, and skin with ingrown hairs.

Using cleansing milk is simple, quick, and convenient, similar to liquid soap. Press a few pumps of the product on your hands, then massage the milk on your face and rinse with lukewarm water. Although cleaning your face twice a day is ideal, you can use it only in the evenings too.

To prevent skin problems, use LUMI cleansing milk as a deep cleansing mask keeping it on your face for 5 minutes once or twice a week.


It is possible to shave without irritating the skin!

Remember, shave after cleansing your face because warm water and cleansing milk soften the skin and make shaving gentler.

Too hot shaving water can cause irritation, redness, and dryness. Shave in the direction of hair growth to prevent ingrown hair.

If shaving in the opposite direction is unavoidable, do so as slowly and gently as possible. Remember to rinse the razor well and replace the blade regularly. Shaving with a shaver or trimming a three-day beard can also irritate your skin, so keep in mind these guidelines.

Why prefer an alcohol-free aftershave?

For decades, men have been taught to use a cologne after shaving. It contains perfume, alcohol, and other harmful ingredients that irritate the skin and cause dryness and make the skin lose its natural balance. If you are using aftershave, we recommend TUNDRA Yarrow mist with salicylic acid and Aftershave toner for MEN, which are both natural, anti-inflammatory, and non-irritating, and will keep your skin healthy and complexion clear.


MEN aftershave toner

Here it is – the ONE multifunctional skincare product for every man’s bathroom! The golden trio of mint, juniper, and hemp. This combination says goodbye to itching, tingling, and redness and welcomes irritation-free moisturized skin.

Should you use an aftershave toner?

Dry, rough skin is not a sign of masculinity – this skin condition worsens over time. Fortunately, it is easy to improve this condition! LUMI MEN aftershave toner helps to restore the skin’s youthfulness and masculine strength.

The high-quality ingredients prevent skin irritation caused by shaving.

The versatile toner is easy to use.

Create your daily skincare routine as you like. 

  1. Use the toner as a moisturizer after shaving.
  2. Use the toner as a refresher to replace a face cream (in the morning and evening).
  3. Offer extra nourishment to your skin cells by continuing the treatment with the MEN moisturizing cream.

Men need creams as well!

Shaving (with a razor or a shaving machine) irritates the skin. Use a face cream suitable for your skin type. In addition to hydrating, moisturizing cream acts as a tissue softener and helps to prevent ingrown hair.

For normal skin type, we recommend day cream with antioxidants – it absorbs fast but moisturizes efficiently and has a mattifying effect thanks to natural cellulose.

If your skin is dry or sensitive, we recommend using a deep moisturizing multiplant face cream once or twice a day. The patented hydration complex moisturizes for a long time, panthenol calms, and hemp seed oil is restorative, supplying essential nutrients and vitamins.

We recommend Tundra AHA-BHA moisturizing cream for problematic skin with inflammations and acne. Its anti-acne complex regulates sebum production, while natural AHA and BHA acids, and linoleic acid, prevent clogging.


MEN Moisturizing Cream

This light cream does not clog pores. It moisturizes and smoothes deeply, does not irritate, and does not make the skin feel heavy. The cream is rich in nutrients. Get a boost of vitality from hemp oil, cannabinoids, and algae. It is gentle but strong – like a real man!

The multifunctional cream has the following qualities: 

The high-quality ingredients include:

With regular use:

How to use the cream?

The moisturizer is suitable for all skin types. And it can be used in the mornings and evenings, as you like. Just pump a small handful of cream and enjoy the instant freshness – perfect for using after LUMI MEN aftershave.

Reminder for men

Dry skin is a common problem in our Nordic climate. Particularly during the winter heating season. What can you do to feel good in your own skin?

Hydrate your skin with natural oil or cream after washing it. Remember that excessive washing and strong washing detergents irritate and dry your skin. We recommend adding a drop of universal body oil to your shower gel to help protect and restore the skin.

Important to remember

LUMI products are unique – natural, fresh, and minimally processed, so please protect them from direct sunlight. The products remain best for your skin for up to three months after opening. If you take a break from use, store the product in a fridge to slightly extend the shelf life. The fresher, the better!

Let’s do good together and protect the environment! Read our recycling ♻️ guide HERE and take the empty packaging to a collection container for recycling.

Photo: Caroline Sada


MEN aftershave tonic
28.00 -
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The ONE multifunctional care product for every man's bathroom! Mentha, juniper, and hemp form a golden triangle, the combination of which turns the aftershave itching, tingling, and redness into a pleasantly moisturized skin free from irritation.
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MEN moisturizer
38.00 -
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The power of nature, reflected on the skin with masculine freshness! Gain vitality from cannabis oil, cannabinoids, and algae, this nutrient-rich cream is both gentle and strong - like a real man!
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Moisturizing cleansing milk
18.00 -
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What do we need to achieve flawless clear facial skin? A gentle but effective facial cleansing that stimulates cell renewal and prepares the skin for new nutrients. An efficient facial cleansing milk gently exfoliates, removing dirt and dead skin cells. After cleansing, the skin remains pleasantly moisturized and radiant.
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Tundra AHA-BHA Cleansing Milk
22.00 -
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This gentle-yet-effective cleansing milk has been specially developed to care for acne-prone skin, delivering brilliant results without drying out skin.
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Yarrow mist with salicylic acid
25.00 -
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Yarrow is a medicinal plant with many healing properties that have been valued in natural medicine for its anti-inflammatory and sedative effects. The clarifying facial water contains a steam distillation of domestic yarrow inflorescences, in which all the valuable abilities of the medicinal plant are stored.
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Antioxidant Day Cream
27.00 -
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Just as our bodies constantly need fuel to stay viable and strong, our skin needs valuable pampering - and not just in preparation for special celebrations. A day cream with antioxidants is like a long stroke and a source of strength for your skin so that you can always conquer everyday responsibilities with a fresh feeling!
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Multiplant moisturizer
29.00 -
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Introduce one of LUMI's most valued recipes to your skin. We are sure that your body will immediately accept the natural and deeply moisturizing day cream and that the friendship between LUMI and your skin will have many rewarding years ahead!
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AHA-BHA moisturizing cream
34.00 -
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When caring for skin prone to acne, it is often forgotten that in addition to reducing oil and drying out inflammation, the moisture balance is also very important for healing the skin. Balanced skin is able to protect itself from stressors and remains radiant, nourished and moisturized.
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Revitalising body oil
18.00 -
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The multifunctional body oil offers your skin an abundant festive meal rich in nutrients and relaxing aromatherapy for your senses! The combined effect of super oils smoothes, renews, and brightens the skin. You will soon discover that home skincare can be as pleasant as an expensive visit to a spa.
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"I quickly became a regular customer after testing the products. Every time I visit Estonia, I go to the pharmacy to restock. LUMI offers excellent value for money. The products smell natural and are discreet. The same can be said about the colours, which are light and natural. Although the creams are dense, they absorb surprisingly fast and are not sticky on the skin. The skin gets hydrated and nourished."
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