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We are happy to introduce our newest LUMI team member, a cosmetologist with a medical education Maarja Serg – she brings you scientific information and new tricks for comprehensive skincare! #lumicares

Welcome aboard, MAARJA! Maarja illustrates the belief that even the impossible becomes possible if you want something very much.

Maarja says: “I believe that life is a continuous learning process. My personal experience with acne and sensitive skin led me to look for answers in the studies of the cosmetologist profession. One thing led to another, and as a logical sequence of events, I also studied nursing at Tallinn Healthcare College. Nursing studies focused mainly on diseases but did not teach how to maintain health. I filled this gap with studies in Chinese medicine (in Tervise Akadeemia / Health Academy). 12 years of work experience as a cosmetologist demonstrated the need for a more holistic approach to skin conditions.

Finally, life introduced me to LUMI, Estonia’s most innovative skincare brand. LUMI offers the opportunity to absorb more knowledge about the most recent scientific data while honouring and utilising nature and its power.

Maarja’s 12-year experience as a cosmetologist has shown that people often face similar skin problems towards the end of summer and the beginning of autumn.

Have you noticed that your skin is rougher and oilier than usual? Creams no longer absorb well, and tiny bumps appear on the forehead.

If you’ve been battling acne, does it continue to spread? The usual shedding of skin cells has been disturbed by summer heat, sun, sweating, and increased sebum production, causing the skin’s surface to thicken. The skin appears dull and uneven because sebum cannot reach the skin’s surface and obstructions occur.

The 15% AHA acid peel comes to the rescue for the skin to function normally again. The AHA acid peel removes the excess keratinised skin layer gently but effectively, revealing smoother and newer skin. Your skin looks smoother and brighter, and skincare products absorb better.

This is a good time to moisturise your skin with a NAKED hyaluronic acid serum course. The hyaluronic acid serum balances sebum production and skin microflora. Skin is often dehydrated in late fall, and NAKED serum helps to prepare the skin for upcoming weather conditions by guiding moisture deep into the skin.

We recommend the TUNDRA series for daily use for young or acne-prone skin. You can combine them safely with NAKED serum because the niacinamide (vitamin B3) in the serum helps with redness.

Maarja’s top favourite products:


“The best find of the summer was combining the mineral powder with LUMI products.

You’ll be amazed by how stunning your skin can be after using the NAKED hyaluronic acid multi serum! It is moisturising and tightening. The serum is an excellent makeup foundation because it evens the skin’s surface. The serum also makes the skin nicely sticky so that the powder attaches well. I fixed the powder with LAVENDEL hydrosol. The hydrosol melted the mineral powder onto the skin evenly. The hydrosol removed the powdered, dusty look. And it has a great aroma!”

I’m used to the fact that after using a serum, I can freely attach even notepapers to the skin of my face. LUCKILY that is NOT THE CASE with this serum. The multi-serum absorbs quickly, leaving the skin feeling light yet hydrated. Amazingly effective combination! – Marje #lumiexperience


“You can add a coat of powder to the defects if you need better coverage after spraying with hydrosol. I was able to get good coverage and long-lasting result this way while the skin did not become shiny as usual over time. It has become a beauty ritual – using hydrosol to refresh my skin and senses before important events. This is how healthy makeup for the skin can outperform even the priciest foundation creams.”


“The seemingly impossible combination has finally been invented! The never-ending quest for a cleanser that is both effective and gentle is over. The Tundra AHA-BHA cleansing milk removes all impurities from oily skin while leaving intact the most essential, the skin’s protective layer.”


HALO moisturising mask does not cause anyone’s face to turn red after a facial treatment. This mask is the best assistant for any cosmetologist.” – Maarja Serg.

The HALO mask is the best thing you can do for your skin after a hot summer. You can use the deeply moisturising and calming mask several times a week for the best results. I used the mask overnight to moisturise my skin intensely, and I had a consistent and bright complexion in the morning.” – Anna #lumiexperience

Photo: Caroline Sada

Maarja's LUMI favourites

Iconic well-aging treatment
55.00 -
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We don’t need anti-aging products when we have ICONIC well-aging intelligent skincare, helping skin reach its true, natural potential and staying youthful. It’s time to save your skin and restore its comfort and true strength!
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Tundra Pimple Stopper
43.00 -
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The unique and innovative Pimple Stopper with a holistic approach is the first of its kind in Estonia. Pimple Stopper combines the active ingredient bakuchiol with CBD+CBG+CBDA complex. Bakuchiol reduces the causes of acne and rejuvenates the skin. CBD+CBG+CBDA complex relieves the skin`s stress reactions.
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NAKED hyaluronic acid multiserum
41.00 -
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We all want healthy and glowing skin. Naked is beautiful in its own right. An oil-free prebiotic designed to help your skin reach its best. Get ready to be surprised!
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Tundra AHA-BHA Cleansing Milk
22.00 -
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This gentle-yet-effective cleansing milk has been specially developed to care for acne-prone skin, delivering brilliant results without drying out skin.
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Lavender hydrosol
9.00 -
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Lavender water is nature's rare and valuable gift for versatile skin and hair care. The healing effects of the plant have been confirmed by several studies, and its healing properties vary from person to person, according to individual point of concern.
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Halo Moisture Mask
38.00 -
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The dream of not having tired, dull, and dehydrated skin is now coming true! HALO mask softens and invigorates the skin, bringing out its natural radiance and health.
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