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Ambassador program
LUMI has always been more than just skincare – at our core, we stand for care, awareness, and responsibility. These values shape everything we do because beauty isn’t just skin deep; it’s about the choices we make and the respect we show for both people and the planet.
We believe in conscious consumption, knowing that even the smallest actions can lead to meaningful change. This mindset has guided us to take an important step – one that deepens our commitment to long-term, purposeful partnerships.
From this vision, the LUMI Ambassador program was born – a sincere and lasting community of people who share our values and embrace the power of responsible beauty. Their skincare journeys inspire, their stories resonate, and together, we’re creating a future where beauty and integrity go hand in hand.
We’re thrilled to introduce you to our incredible ambassadors – the heart and soul of LUMI. Their authenticity brings our values to life, and here, you can explore their stories, discover their favorite products, and truly feel like part of the LUMI family!
Carolyn Niitla
“LUMI found its way to me through countless experiences and heartfelt recommendations. I was searching for skincare that would be gentle yet protective for my delicate, easily irritated skin – but above all, I wanted products made with pure, high-quality ingredients. Fast forward to today, and I’m not just a fan – I’m a devoted LUMI user. These are the only products I trust for my face and body, making me feel truly cared for and confident. What makes it even more special is that I’ve been able to share LUMI with my partner and mother, who now love it just as much as I do. Being a LUMI ambassador is an honor, and I’m incredibly proud that such exceptional products are being created right here in Estonia!”
Kevad Belle Saarepera
“Living a conscious and healthy lifestyle is at the core of who I am. I carefully check every ingredient in both my food and skincare, so discovering LUMI – a brand that shares my values – was truly exciting. Knowing that the hemp oil in their products is grown and produced right here in Estonia makes it even more special. LUMI is the only skincare brand I use, simply because I don’t need to look any further. Their products are natural, pure, fragrance-free, and, most importantly, they work. I trust them completely. Beyond the products, I deeply appreciate LUMI’s passionate and innovative team, who are always bringing fresh ideas to the Estonian market and are there whenever I have skincare questions. I couldn’t be more grateful!”
Kairi Manin
“I’ve always dreamed of having a consistent, long-term skincare routine, but I never quite found the right products to make it stick. I knew that for a routine to become a habit, the products had to truly suit my skin and deliver visible results. The moment I started using LUMI, I realised I had finally found what I’d been searching for all these years. Their products fit my skin perfectly, and because of them, I now have a solid daily skincare ritual – one that I actually look forward to every morning and evening!”
Eliisa Teder
“I first discovered LUMI in the spring of 2024 through a personal experience story, and it led me to try the Bio-Klinik series. To this day, I am completely free from dermatitis! I was so grateful that I reached out to LUMI just to say thank you. To my surprise and delight, they invited me to try more products and share my journey with you—an opportunity I gladly embraced! What I love most about LUMI is how effortlessly their products work together – like their skincare “smoothies” which are simple to apply and incredibly effective. I’m beyond happy with the results and love sharing my experience. On Instagram, I talk more about my journey with perioral dermatitis and milia, the products I use, and the changes I’ve noticed along the way. I’d love for you to join me!”
Paula Viidu
Paula Viidu is a trainer and yoga teacher at Flõu Studio, dedicated to supporting women and mothers in strengthening their bodies and finding balance. She believes that strong mothers create a strong world.
