Perfect Hair Day

When we heard about the exciting creations of Pure Shores artisan, we knew we’d found kindred spirits. Just like LUMI, Pure Shores are passionate about
showcasing the immense untapped power of the Estonian wilds, and the bioactive potential of all things land and sea.

This partnership is our celebration of the true Christmas spirit – a powerful synergy that blends the strengths of both brands into something uniquely special. It’s a testament to unity and the magic of collaboration, inviting you to become part of this shared journey. Let’s celebrate co-creation and the beauty of coming together, because the best things in life are always better when shared.

LUMI x Pure Shores: Hemp+Rosemary Double-Repair Shampoo

This deeply cleansing and exfoliating shampoo offers a rich, luxurious foam—all without a single drop of sulfates! Packed with powerful yet gentle acids, it effectively removes accumulated sebum, dead skin cells, and product buildup from the scalp and hair, leaving your locks feeling light, airy, and full of natural volume.

Despite its deep-cleaning power, this shampoo is incredibly kind to your hair, preserving its essential oils and ensuring silky smoothness throughout the wash. Enjoy a refreshingly clean scalp and effortlessly voluminous hair with every use!

A Luxurious Formula for Healthy, Vibrant Hair

• Rosemary: Known for its hair-strengthening and growth-promoting properties, rosemary is packed with antioxidants and offers anti-inflammatory and antimicrobial benefits, nurturing both your scalp and hair.
• Hemp Seed Oil: This powerhouse ingredient deeply moisturises, thickens hair, enhances texture and shine, supports healthy growth, and revitalises dull or damaged hair for a luscious finish.
• Fruit Acid Blend: A gentle yet effective exfoliant, these natural acids cleanse the scalp by removing dead skin cells, product buildup, and impurities that can weigh hair down, slow growth, and leave it feeling lifeless.
• Probiotics: These beneficial microorganisms balance the scalp’s microbiome, promoting long-lasting scalp health while naturally preserving the shampoo’s pure, high-quality ingredients – no synthetic additives needed!

How to Use:

Apply a small amount of shampoo to wet hair and gently massage it into your scalp and hair. Rinse thoroughly, and repeat if necessary. For optimal results, incorporate this product into your routine 1-2 times a week.

LUMI x Pure Shores: Hemp+Rosemary Therapy Conditioner

Experience the ultimate deep hydration and nourishment with this luxurious conditioner that leaves your hair silky-soft and beautifully revitalised – all without a trace of added silicone! Born from the innovative collaboration of Estonia’s finest beauty brands, LUMI and Pure Shores, this conditioner harnesses the extraordinary power of Estonian plants to enhance your hair’s natural beauty.

Deeply Nourishing Formula

• Hemp Seed Oil: Delivers intense hydration, helping to repair damaged hair fibers while infusing strands with essential nutrients for a softer, more supple feel.
• Rosemary: Strengthens hair from root to tip, enhancing overall hair structure and resilience.
• Vegan Keratin: A plant-based alternative that mimics the natural keratin in hair, restoring and smoothing fibers for a healthier, more polished appearance.

How to Use:

Apply to damp hair, focusing on the lengths and ends while avoiding the roots. Leave on for 2-3 minutes, then rinse thoroughly. For an extra boost of nourishment, use as a mask once a week by leaving it on for 5 minutes before rinsing.

This set delivers salon-worthy results every time, giving you smooth, shiny, and strong hair that effortlessly becomes your best accessory. With perfect hair, every day becomes a perfect day!

Hemp+Rosemary Double-Repair Shampoo

Hemp+Rosemary Therapy Conditioner