ICHI-GO ICHI-E

The collection called Ichi-go ichi-e is a tribute to a Japanese proverb, which reminds us that every moment is special and irreplaceable. We should cherish each moment because we only get to experience it once, and it exists only in the present.

The phrase Ichi-go ichi-e has existed since the 16th century and has been a valuable lesson for humanity for centuries. The Japanese culture has been admired worldwide for its lifestyle and wisdom, making them one of the healthiest populations globally. Our collection pays tribute to the Japanese philosophy of life, reminding us to cherish every moment as unique and precious. We encourage living in the present and making the most out of every moment to live life to the fullest.

ICHI-GO ICHI-E SERIES